The mass communication and the media are tools of communicating information to a large number of people. But what kind of information (quality) is really given to this large number of people (quantity) targeted by the media? The quality is watered down quality and the quantity unfortunately remains large as most of the public if not all owns at least one kind of a form of communication.
The media omits a lot of information intentionally. Most of this censorship is done by publishers, editors and journalists. If they don’t play along as instructed by their multi-billionaires bosses, it causes worry as they could lose their jobs. So for this sake and other reasons there is strict control of information and constant intervention is necessary. As a result the media imagines needs to destruct the public.
The agenda set by the media is to govern and determine what the public thinks about without it being aware. So a lot of human issues are ignored. The corporation in this context also creates consumer desires. The media therefore plays the role of falsifying and withholding information. No wonder the public is not aware about the corporation. Apart from a few individuals, groups of people or left wing movements who make an effort to educate the rest of the public through alternative media and conferences among other ways of reaching the media.
By analyzing the documentary about the corporation, one startling issue is the bottom line target of multi-billionaires owners of corporations. Well and this is profit at no matter the cost. As if that is not enough, this profit is highly concentrated among these owners. The public is not given a social justification for low investments and high profits gained by corporations. This is because media are corporate America. First and foremost what is a corporation?
A corporation is a group of individuals working together to serve a variety of objectives. The principle one is earning large.
Mass communication essay
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Mass communication is undoubtedly one of the fastest developing disciplines at the global level. The principal and groundbreaking modifications in mass media have been ushered in by the arrival of the satellite communication and the internet. Major changes in printing technology with the help of computers and other electronic devices have also brought in a total change in mass media. The subject has now become so vast that each of these media of mass communication (such as radio, television, newspapers, magazines, films, online web pages and social media) has become important enough to develop into an effective science and art and a veritable academic discipline by itself. The subject of mass media would also cover areas in media and economics, politics, sociology, psychology, management and administration, and so on.
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Subject's In master's program
The Master’s program in Mass Communications could consist of the following subjects in a semester-wise system: Principles of Mass Communication; Development of Media; Print Media-I (Reporting and Editing); Electronic Media (Radio and Television); Advertising and Public Relations/Corporate Communication during the first semester. Development Communication; Communication Research; Media Law and Ethics; and International Communication; Media Management would be covered during the second semester. Print Media-II; Radio; Television; Advertising; and Public Relations/Corporate Communication would be studied in the third semester. New Media Applications; Intercultural Communication; Specialization; and a Dissertation would be the requirements of the fourth and final semester.
Principles of Mass Communication
This subject would deal with the nature and process of human communication, functions of communication, verbal and nonverbal communication, intra-personal, interpersonal, small group, public and mass communication. Other topics such as ownership patterns of mass media, ethical aspects of mass media, freedom of speech and expression, right to information, media and social responsibility, media accountability, infotainment and ICE would also be included.
Development of Media
It would include sections based on the Print, Radio, Television, Films, Folk media and the New Age technology media. The subject would explore the evolution of these media and their contributions to language and societal and cultural development.
Reporting and Editing
This subject covers the different types of reporting such as political, legislative, diplomatic and specialized reporting strategies as well as the methods and tools of editing.
Electronic Media and its growth and importance in the recent years and the methods and technology of audio-visual communication techniques will be explored.
Advertising and Public Relations
The relevance of advertising, its various types and the socioeconomic effects are discussed in this subject along with the ad agency management and mass media laws concerning advertising. Public relations in the private, public and governmental sectors are explored and its functions and methods are discussed.
Development Communication deals with the use of communication for developmental needs of the society like the rural population and so on.
Communication research deals with the methods and tools of communication research.
Media Law and Ethics
This paper covers areas in the basic rights and freedoms guaranteed by the Constitution and the laws pertaining to the Press. Ethical problems such as privacy, codes of conduct are also dealt with.
The topics dealt with would relate to the political, cultural and economic aspects of international communication and the issues with it in recent times.
Communication Technology covers the internet technology and cyber journalism aspects.
Inter-cultural Communication explores the cultural aspects of communication and the barriers that prevent proper communication.
mass media would also cover areas
The semester courses in Print Media II, Radio, Television, journalism and production, advertising, and public relations/corporate communication are all practical oriented, with a hands-on approach, investigating the different production and reporting perspectives.
This essay paper is written based around the communication scene observed in the daytime Soap Opera One Life to Live. The soap opera is based in a city called Landview. The scene takes place inside a local restaurant/bar, where people come to relax, hang out, drink, read the newspaper, listen to music, or do paper work. The characters in the scene are AJ (the restaurant’s owner), Zeth (an employee at the restaurant), and Al (a customer). In the scene Interpersonal and Mass communication are observed. Two functions that occurred in the scene are Instruction and Persuasion. This essay will show how these levels of communication, and functions, were played out in the scene. The Berlo’s Model of Communication will also be used to show how the characters act according to the model.
When communicating with other people we tend to have different ways to express ourselves. Communication is a process of sending and receiving messages using verbal and non-verbal symbols (Tubbs 16). It is a complicated procedure that has several levels in which people express themselves. The scene observed gave outstanding examples of Interpersonal communication. Interpersonal Communication is the basic form of communication between two people (Tubbs 16). Most people deal with Interpersonal communication on a daily basis. Zeth and AJ converse about the newspaper. Their conversation has no real point; it is just an informal exchange.
Most people have several informal exchanges each day. It might be a hello to the mailman or a five-minute conversation with an old friend. Zeth talks to one of the customers in the restaurant (Al) saying, “Can I get you something to drink?”(Tomlin). Al responds saying, “Yes a soda, a large soda, a large large soda” (Tomlin). The men converse back in forth taking about drinks, and then turn their conversation to the topic of Al’s writing. The conversation facilitates to them achieving a common ground; they both are going to take classes at Landview U. Al says, “I’m going to take a full load of courses next semester at Landview”(Tomlin). Zeth talks about how he is interested in sitting in on a couple of classes. From their conversation they start to form a relationship. They plan to take classes together, and study in groups in the near future.
Mass communication is the second level of communication observed in the scene. Mass communication is a source of message that communicates through print or electronic medium (Tubbs 17). AJ is observed reading the newspaper and he tells Zeth what he is reading about. “I was reading about the economy. Employment is up, you know?” (Tomlin). A newspaper is a source of message intended for a mass population, rather than for only a small number of individuals. Mass communication is an expensive form of communication. In order to get ideas across or to get people to buy a product.
“Television advertisements during the Super Bowl each January will cost millions of dollars per minute”( Tubbs 16). The radio (form of Mass communication) was playing in the restaurant during the entire scene. The radio is meant for a large public audience, anonymous to the source (Tubbs 16). The radio communicates to people on an intimate level and dictates which of many different moods people should be in. The broadcasts might say, “It’s time to dance,” and put people in a partying mood. Soft relaxing music might convey a message it is time to relax not work. Most mass communication has limited opportunities for feedback. For examples, television is a form of mass communication in which it is hard to give feedback. You watch TV and you both digest and remember the information or you simply dismiss and forget the information. You cannot talk back to the television.
There is several functions in communication, in which people try to express themselves. The scene observed clearly showed two functions. The first function is Instruction. Instruction gives the information plus the explanation of how to do something (Mullin, 2001). Instructions also show or teach skills for a particular topic. Zeth and Al both talked about, and read a course catalog for Landview College. The college catalog gave general information about the college and which classes to take for each major. It also gave a basic social understanding of in which classes one should register. Zeth and Al both were interested in reading the daily newspaper “The Sun.” The newspaper gives people a good social understanding of what is going on in their community. The newspaper can also be classified in another major function of communication, Persuasion. Newspapers persuade and attempt to change people’s minds by writing with a selected bias. Persuasion is the attempt to influence and change people’s opinions on certain topics(Mullin, 2001). The newspaper like other persuading items (magazine, TV) has a clear understanding of values and makes sure it stays within those values.
Berlo’s Model stresses the role of the relationship between the source and the receiver as an important variable in the communication process. The source and the receiver both have communication skills, attitudes, knowledge, social systems, and culture (Mullin, 2001). All characters in the scene observed used communication skills. AJ spoke to Zeth about the newspaper (a form of mass communication) and Zeth listened to what he had to say. Al, after reading the course catalog, wrote down notes on which classes he wanted to take at Landview U. Al is using a communication skill (reading) while looking over the course catalog (a form of mass communication). Zeth thought about Landview U and told Al he was interested in sitting in on classes. Zeth and Al were using communication skills (hearing, talking) while having an interpersonal relationship. Communication skills are used throughout the scene. When Zeth asked about the trial, AJ was tense and had an attitude with Zeth. The model helps to describe the scene, but falls short when it comes to giving the viewer background information. We do not know if Al and Zeth have meet before or why AJ has an attitude with Zeth. We have no knowledge of AJ’s past experiences. AJ acted as if he knew more about the trial than he was telling everyone. Without background information the viewer has to guess why characters communicate the way they do. Zeth’s role is affected by the social system and culture he lives in. He is working at a restaurant so he has to be polite and friendly to the costumers no what they do. The people in his culture expect him to act according to his job title.
In the middle of Berlo’s Model there is two important features; message and channel. The message consists of elements, content, treatment, and structure. When observing the scene you can see how the message is conveyed through different levels of communication. When Zeth and Al were talking (Interpersonal communication) a message was conveyed. Al talked about the content of the course catalog. The catalog was made with great attention (treatment) of the contents. In other words, it was written with the idea that thousands of people would be reading it. The authors of the catalog structured it so the average person could read it and get basic information about classes. The message conveys several important things to us throughout the scene, but falls short when giving us or letting us know the importance of what is being expressed. For example, when Zeth mentions the trial we do not know what the trial is about or its importance to AJ. Without knowing the importance of something, we have to guess why the characters act the way they do and why they stress certain things. After the message is conveyed we look into the channel, which consists of seeing, hearing, touching, smelling, and tasting. AJ held (touching) the newspaper as he read (seeing) it. Zeth is observed hearing AJ talk to him about the newspaper.
In order to better represent my scene I would add importance to the Message stage of Berlo’s Model. In order to better understand what is going on in a scene and why characters act the way they do, you have to understand the importance of the hidden looks, any object or thing that has special importance to the scene. For example, if you are watching a scene from a series you might need to know what happened in earlier scenes in order to get a better understanding of the characters actions or prized possessions. Maybe one character has a special watch and she explained how special it was to her in a previous episode. If we did not watch the previous episode then we would not know why she cried over the lost watch. The Source and the Receiver also need an element of history. This ties in with importance, because if you do not know the history of the scene or the characters, then you will not know the importance of an object or a saying. The history gives you a bit of background information, which helps you to better understand the scene.
Overall we can see how interpersonal communication, mass communication, Instruction, and Persuasion tie in with Berlo’s Model to explain how a scene is bursting with communication. At first you do not notice the levels or the functions, but after close scrutiny it is easy to see that almost everything we do has to do with or is affected by some form of communication. With the changes on Berlo’s Model the scene is completely explained and understood.
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Mass communications is one of the most popular college majors in the country, which perhaps reflects a belief in the importance of communications systems in society. The communications system, consisting.
Mass communications is one of the most popular college majors in the country, which perhaps reflects a belief in the importance of communications systems in society. The communications system, consisting of radio, television, film, newspapers and magazines, effects how we think, how we feel, and how we live. Therefore, we must ask ourselves, "Is media 'mere entertainment,' or are there serious side effects of the national preoccupation with the media?" ;Long-term exposure to the media has a tendency to influence
Notes on Theories of Mass Communications
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the way we think about the world around us, but how? Since the printing of the first newspaper to the introduction of the Information Superhighway, society has been able to view itself objectively. The men and women who present media to us: radio personalities, news anchors, and actors included, are given the responsibility of showing us society as it is. Sometimes, it is argued, this task is not done adequately. And so, arises an issue: can objectivity and subjectivity in
Notes On Theories Of Mass Communications
Essay 1 - GSC2411 (Theories of Mass Communication unit, Monash University, Australia) This is NOT an essay - it is a collection of notes which are the foundation of an.
the media affect how we approach issues? And, more importantly, can the information presented affect the value system of a society? The media is so pervasive it is hard to believe they do not have important effects on society. Yet, many people do not believe that the media have personally influenced them or have harmed them. However, to attempt to understand how the media may shape the attitudes of individuals, and how they may shape culture itself, requires that we
notes on theories of mass communications
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stand back from our personal experiences in order to analyze the arguments presented on each side of the debate. For example, some believe that it is very important to report serious, society-threatening news with total objectivity. If it is not reported in such a manner, an indirect inciting of the more radical audience can occur. In the September 1996 issue of the "American Journalism Review," ;Sherry Ricchiardi responded to powerful reporting by Christian Amanpour on Serb atrocities in Bosnia. Some
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