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Essay About Social Media In Business

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Essay about Social Media Has Changed Marketing Forever - Twitter, Face

Essay about Social Media Has Changed Marketing Forever

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms. Usually, brands keep on enhancing relationships and communicating actively with consumers using activities such as reward programs and direct promotions. In this marketing, customers have been passive “receivers” of brand messages and various other activities and therefore companies as such had no hold over the brand development. Today, consumers engage and involve in creation of brand posts/comments (Hennig-Thurau, et al. 2010), Kozinets, et al. 2010, Libai, et al. 2010). Every successful company has a brand page on at least one of Facebook, YouTube or twitter. Luxury brands like Armani, Burberry or Dolce & Gabbana, Armani or Burberry are investing more in social media (Phan, 2011). Nevertheless some of the marketing managers don’t approve of social media and are questioning the sensibility of putting effort into these promotions especially marketers doubt the use of mass media platform for the promotion of exclusive luxury brands (Okonkwo, 2009, Geerts, & Veg-Sala, 2011). We have shown that social.

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. le from [accessed on 5th Dec. 2013].
• Chandler, S. (2013), “The hidden benefits of social media marketing: Why your strategy may be working better than you think”. [Online] available from [5th Dec. 2013]
• Gamache, J. (2013), “Social Media Engagement Boosts Brand Loyalty”. [Online] available from [accessed on 5th Dec. 2013].
• Oracle (2008), “It’s All About the Salesperson, Taking Advantage of the Web 2.0”, An Oracle White Paper, August. [Online] available from [5th Dec. 2013]

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Insight to Marketing Strategies Essay - Marketing. “It is the management process through which goods and services move from concept to the customer” (What is Marketing, 2010). In choosing this topic for my senior seminar paper, I hope to discover the material I need to create a stronger knowledge about marketing in order to help me create a product that will help the community. This paper will dive deep into the past, present and future of marketing and elaborate on specific points that help businesses apply correct marketing strategies to everyday life. [tags: business, four elements to marketing]
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Linked on LinkedIn Essay example - “It’s about a people-driven economy, stupid” (Lister, et al, 2011, p. 279). Although crass, this comment sums up our current global electronic marketplace. Consumers are the key to success in the socialnomic world. Products, jobs, and corporations refer by word-of-mouth, or world-of-mouth, as the internet has become (Lister, et al, 2011). More and more employers and employees link together on LinkedIn, the second-largest social networking site in existence (Press, 2011). LinkedIn arguably represents the best business tool on the web for both recruiters and potential employees. [tags: Social Media, Social Networking]
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Taking Pictures of Patients without their Consent Essay - Getting a $20,000 reward while keeping my identity unknown, is the best that happened to me. I am so behind on my rent and my car had just gotten repossessed. My best friend is the one to thank. I can still keep my job, and nobody found out about the pictures that I had taken… I then realized I had been dreaming and I never got rewarded, because the Gossip Gazette called me yesterday and I declined respectfully that very moment they gave me that offer. I had made a terrible mistake. This is not my friend’s fault but my very own. [tags: social media, nursing field, hippa]
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Social Media Metrics for Marketing Essay - Introduction Using social media to market an organisation has become more common and integral to a success of a brand, product, and company. Social media strategies are used by many organisations, but how do you know if they are successful and worth your time and money. A social media’s success can be tracked quantifiable using metrics (Gold). There are hundreds of social media and web metrics that can be used to determine if a social media campaign is successful, but a few are key and should be monitored at all times (Chitwood). [tags: technology, social media]
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The Role of Social Media in Business

The Role of Social Media in Business

Engdahl (168) defines social media as “mobile-based and web-based technologies that allow interactive communication through the internet.” In this information age, social media has become an integral part of people’s daily lives across the globe. In contrary to the conventional media such as radio, television and print, social media extends beyond mere information and ideas sharing. Regardless of the fact that social media is a relatively new phenomenon; it is increasingly becoming an essential component of a firm’s marketing and customer base development platform. Bosari (no pag.) reports that 94 percent of firms having a marketing department make use of social media as a vital component of their marketing platform. In addition, 85 percent of all firms own a dedicated social media platform, which acts as an integral component of their marketing approaches; such firms have reported increased market exposure. With social media increasingly becoming embraced by people, businesses are taking advantage of this trend and incorporating social media in their business-level and corporate-level strategies; however, there are a number of issues and concerns associated with the use of social media by business organizations. This paper discusses the issues underpinning the role of social media in business at global and societal level, and any other ethical and contemporary issues arising from the same.

At the global level, it is apparent social media has a substantial impact on multinational firms. Globally, organizations are embracing the fact social media is a cheaper and convenient way of achieving business growth. This is because corporations can develop their brands easily and cheaply by using the influential nature associated with social media. According to Penenberg (125), social networking sites, a component of social media, was responsible for more than 13.8 billion display advertisements in August 2009, which accounted for at least 25 percent of all display advertisements viewed via the internet. Social media has also revolutionized global marketing, wherein marketers are not only depending on just communicating to their target audience, but also devising new methods for influencing people through social media. Social media also helps in cutting marketing costs. Overall, social media has positive impacts on global businesses, particularly with regard to customer relationship management, customer retention, expansion of client base, market research and public relations. Nevertheless, social media has negative impacts on global businesses; for instance, social media tends to reduce workplace productivity, which costs organizations millions of dollars. For instance, in Australia, Penenberg (185) estimates that accessing Facebook while working costs Australian firms more than $ 4.5 billion annually.

At the societal level, social media has both positive and negative impacts. Engdahl (178) summarizes the positive impacts of social media on the society and argues that social media offers an effective platform for people to interact and socialize despite their busy schedule associated with the modern social discourse, serves as a platform for social change, and benefits education through enhancing communication and feedback between students and teachers. Regardless of the positive impacts of social media, there are negative impacts associated with the same. For instance, Acar (67) asserts that social media reduces individual productivity because of addictive nature, increases cyber bullying, identity theft, and weakens strong ties between people. For instance, a study by Acar (70) reported that about 17.3 percent of students in US fell victims to cyber bullying. In addition, Engdahl (178) argues that social media was only created with the intention of making money and not improving the lives of people.

Regardless of widespread use of social media by businesses, Acar (71) asserts that there are several ethical concerns associated with businesses using social media. According to Acar (71), the most common ethical concerns associated with organizations using social media include privacy and reputation, truth and honesty, security (identity theft), and security. According to Acar (72), social media, particularly social networking sites, gather personal data for the purposes of advertising, which is an example of privacy invasion. Cases have been reported cases of firms misrepresenting themselves in order to promote their businesses, political or personal interests. Engdahl (180) also claims that a core ethical issue regarding with social media use in business involves credibility, and ensuring trust and honesty during advertising and marketing. In order to ensure credibility, honesty and trust when utilizing social media, a number of issues should be taken into consideration. For instance, companies should avoid pop ups, spams and other misleading methods of marketing and advertising in order to ensure that they appear credible, honest and trustworthy on its customers (Park, Kerk and Valenzuela 145).

There are a myriad of contemporary issues arising from the use of social media in business. The first contemporary issue involves identity theft, which stems from rapid expansion and accessibility of internet, and the availability of personal data posted in social media sites such as Facebook and Twitter (Penenberg 188). Identity theft is a common problem is social networking because these sites do not have mechanisms through which people can authenticate their identity. Identity theft can result in economic losses initiated through fraud, whereas firms can face legal lawsuits if their online identity has been compromised. It is apparent that the very nature of social media, especially social networking increasing malicious activity on the internet such as hacking, cyber crime and cyber bullying.

Another contemporary issue arising from the use of social media by businesses relates to how firms use the information they collect from users. According to Acar (180), social media in itself is a business, and information posted is mainly used for marketing purposes. However, there is the need for organizations to come clear regarding to their use of social media. In cases where they fail to do so, it is considered as privacy invasion since social media sites have a tendency of placing cookies on users’ personal computers, collect information, and track interests in order to display personalized ads. The advertising practices adopted by businesses constitute privacy invasion.

In conclusion, it is apparent that social media is a valuable tool for businesses at the global and societal level; however, there are ethical concerns and other issues associated with the use of social media by business organizations. The paper has shown that social media has positive impacts on global businesses, particularly with regard to customer relationship management, customer retention, expansion of client base, market research and public relations. Nevertheless, social media has negative impacts on global businesses; for instance, social media tends to reduce workplace productivity costing organizations millions of dollars. The most common ethical concerns associated with organizations using social media include privacy and reputation, truth and honesty, security (identity theft), and security. Overall, businesses can benefit significantly and increase the effectiveness of social media marketing if they address the ethical issues relating to the use of the same.

Acar, Adam. “Antecedents and Consequences of Online Social Networking Behavior: The Case of Facebook.” Journal of Website Promotion 3.2 (2003): 62-83.

Bosari, Jessica. “The Developing Role of Social Media in the Modern Business World.” 8 August 2012. Forbes. 26 September 2012 < social-media-in-the-modern-business-world/>.

Engdahl, Sylvia. Online Social Networking. Farmington Hills, MI: Greenhaven Press, 2007.

Park, Namsu, Kee Kerk and Sebastián Valenzuela. “Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes.” CyberPsychology & Behavior 12.6 (2009): 729-733.

Penenberg, Adam. Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves. New York: Hyperion, 2009.

Sample of Argumentative Social Media Essay

Disclosing The Effects Of Social Media In Business ( Sample of Argumentative Social Media Essay) Introduction

Social media can become an excellent tool in the business industry, but also a powerful weapon against the competition. Just like you have probably guessed already, there will be plenty of skeptical people that simply choose to rely on classic marketing techniques. However, the benefits of social media go beyond the actual advertising.

Getting to Know Your Audience

No matter what industry you are part of, knowing your audience is a must. Social media can be one of the best ways to do that. There are plenty of tools out there. Some of them come for free, while others must be paid for. Check your favorite bank’s profile or maybe your favorite library’s page. You will notice a level of interaction, as well as replies and the possibility to gather some information about the customers.

Some of the tools for social media research go even farther and provide exquisite statistics that may dramatically change your business model:

  • Dominant language of your visitors
  • Age category
  • Gender
  • Common hobbies and passions
  • Location

According to a few recent studies, these details are vital for the optimization of your marketing campaigns. You know where to go and what to do, but you also know the target audience Therefore, you can cater your products or services to this audience. The return on investment will be huge before you even realize it.

Finding New Customers

According to the British researchers, social media can help you find new customers. How? Simple! You can locate current customers, but also seek potential alternatives. For instance, if you come up with a coffee shop in the area, you can find people who love coffee by performing a geographical search to locate people talking about coffee in the neighborhood. These are your potential customers. Reach out to them. Drop a formal, yet friendly message and let them know about the new coffee shop, then invite them for a hot cappuccino for the next morning.

Of course, no matter what kind of business you deal with, spotting the right keywords associated to it and searching by them will reveal dozens or even hundreds of potential customers. Once you lure them in, the word will spread in no time.

Getting Instant Feedback

Social media networks allow you to get feedback right away. You can get it almost instantly if you post at the right times. Sometimes, it might be positive, but do not be afraid of critics either. They are constructive and can give you some details on the customers’ perspectives. Whenever you launch a new product, mention it and find out what your fans think about it. You can also ask how customers use specific products, only to tailor your products to their ideas and needs.

There are more benefits of social media in business though, including:

  • Improving market intelligence
  • Increasing traffic
  • Sharing content way easier
  • Generating leads for low costs

In conclusion, social media becomes a primary choice for any type of business out there – be it national, international, local, small or huge.

The other sample of social media essay you may be intereted in is Best Social Media Essay Topics To Research .


1 - Essay about social media problems for businesses

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Essay about social media problems for businesses

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