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The Project Literacy advertisement asks for people to help stop future generations from missing out on many positive emotions, experiences and actions which literacy often helps to make possible. The video lists a number of activities that literacy can help make possible, accompanied by footage of people enjoying those activities. Towards the end of the video, a fact appears that “1 in 10 people in the world are illiterate” followed by the request for people to join the Project Literacy movement.
The purpose of this video is to promote the importance of future generations having adequate literacy skills. The video aims to provide awareness to people who may not have previously considered just how much society depends on basic literacy skills to be able to communicate in a huge variety of different settings and social situations.
This advertisement targets literate adults, perhaps teachers and parents, which is clear by the way the video asks for people to join a movement to help future generations. The audience for this advertisement would generally be considered receptive due to the fact that the message being conveyed is one that most people, especially the target audience, can already relate to and agree with. Therefore, not a lot of factual convincing is necessary and Project Literacy has chosen to primarily play on the viewers’ emotions by using pathos as the primary persuasive technique for this advertisement (Ballenger 162).
Perhaps the most prominent feature of this video, regarding pathos, is the image of happiness portrayed by the people in the video who are able to read and write. While watching this video, viewers are shown a number of favorable activities and emotions that literate people can enjoy. Examples include footage of people reading to loved ones, teachers helping children to learn, students writing in class, people using technology in the workplace and other people using technology to bond with family. Pr.
Published: 23rd March, 2015 Last Edited: 23rd March, 2015
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The growth of information and communication technology today was emergence of the Information Age brought with it an unprecedented. Individuals and organizations should be able to get and obtain specific information to meet the wide range to fulfill their needs. According to American Library Association (ALA) Presidential Committee on Information Literacy, 1989 define an information literate person is one who must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information. Information literate people are those who have learned how to learn. They know on how to learn because they know how knowledge is organized, how to find information and how to use information in such a way that others can learn from them. Information literacy is very important for the university students include from University Technology MARA (UiTM).
Actually the librarians had seen the information literacy as key requirements in accessing and making appropriate use the vast amounts of information which are now available to students, particularly through the internet. Information is derived from the data. Literacy is embedded in cultural situations. This requires that we take communities that produce, read, interpret texts and reach consensus about interpretation into consideration (Elmborg, 2006). Information literacy has been defined as a set of abilities to recognize when information is needed and have the ability to locate, evaluate and use needed information effectively (ACRL, 2000).
The main purposes of become information literate person are they can determine the extended of information needed, they can access the needed information effectively and efficiently and to use the information to accomplish a specific purpose. They also can understand the economic, legal and social issues surrounding the use of information and access and use information ethically and legally. However, not all students in UiTM know on how to become a literate person and they did not know effectiveness and the benefits of using materials in the library because of less information and skills. Students can get more information and knowledge in the library to fulfill their assignments and work. They also can search by using various types of materials that provided in the library.
Therefore, a research was conducted to investigate the phenomenon of the effectiveness use of information literacy skills in PTAR and figure out of solutions in order to assist students on how to become more information literate person and how to get right information from any types of materials according to their skills in finding information. Besides that, we can know what benefits of information literacy are for students in their life. There are qualities different kinds of students in sequence to get information from various types of materials in library and access quality of information that found by them.
Furthermore, the effectiveness use of information literacy also gives the impact to the students that might be positive and negative. They can use their skills to make a plagiarism from others research or searching an unconstructive of information. They did not use the skill that they have in an ethically and legally after get the information. Besides that, the students know how to use the information in the right ways and they will get the accurate information. So, a student who is becomes more effectively literate person actually help them in process of learning and gain more understanding in their field.
1.2 Problem Statement
This research seeks to determine the relationships of independent variables and dependent variable. The dependent variable is the most important of personal traits of effective information literacy (IL) among students in UiTM Kampus Puncak Perdana. The independents variables indicates that information literacy effectiveness such as skills, knowledge and attitude that actually important for the students.
Therefore the problems statements of this study are:
The problem statement of this study is to identify the effectiveness use of information literacy among students in order to become a good and understanding people in the future. Therefore a research about the effectiveness of information literacy should be conducted to know on how many students that aware about this study.
This is because students should have a knowledge, skills and good attitude to face any challenges in the future.
1.3 Rational of the study
The rational of this study was to identify the competencies of effectiveness information literacy skills among Bachelor Studies (BIS) students. Besides that, this study is going too investigated if the student of BIS has characteristics to become a literate person in manage good information for the future learning. This study also tells the awareness of the effectiveness information literacy skills among students because in the future students should be better in collect data in order to gain a new knowledge and become a literate person.
1.4 Research questions
This section will define and explain the research question that related with this study.
1.4.1 What kind of competencies does the person need to allow him or her to be IL now and also in the future?
(ARP, 1990; Bjorner, 1991; Koster, 1993; Mc Crank,1991)
1.4.2 What are the programmed that should provided to the student in Malaysian academic universities?
(Juhana, 2000; Mohd Sharif and Zainab (2002); Yushiana; 2003; Chan Sai Noi, 2003; Che Norma, 2004; Maimunah and Mohd Sharif; 2004; and Mohd Sharif and Edzan, 2005)
1.4.3 What is the importance of information literacy for university graduates?
(Mohd Sharif and Zainab A.N. 2002)
1.5 Significance of the study
This research is conducted to make all students know on how importance effectiveness of information literacy and what is the element that attributes them to be a good information literate person. In addition, the purpose of this study is to investigate the effectiveness of information literacy among students. Moreover, this research will identify the relationship between the independent variables with dependent variables. The dependent variable is the information literacy among Bachelor of Information Studies. The independent variable indicates the information literacy competencies such as skill, knowledge and attitude and the others are background and roles of university.
If this study is not conducted, the student cannot aware and understand with the important of the information literacy in their life. In addition, a finding through this research is make the student realizes about the characteristics of students in order to produce and find the good way to become information literate person. The outcomes from this research will show how many student can be a good literate student in achieve their knowledge and information to teach and find something new from other person. Besides that, in the future of BIS student will be as a librarian and one of the skill that they should have to become information literate person in order to lead and find some appropriate knowledge, so they can help students in the future according to their needs.
1.6 Objectives of the study
The objectives of this report are:
1.6.1 General objective
This study examines the personal traits of effective information literacy among Bachelor Information Studies (BIS) student and it will determine the relationship between dependent variables and independent variables. The dependent variable is the effectiveness of information literacy among BIS students at UiTM Kampus Puncak Perdana. The independent variables indicate that effectiveness of information literacy such as skill, knowledge and attitude and the others are family background and roles of university.
To know the students aware less on information literacy skills that using to searching information in Perpustakaan Tun Abdul Razak (PTAR).
To find out what are the types of online databases that they used in information searching to get information.
To know how many students can retrieve information from online databases and to make sure students find the right and accurate of information from there.
To know whether reference services will help the students if they have the problem when searching the information.
Definition of terms used
This section will define and explain several terminology and key words that related with this study.
In a general, information is a raw data that has been verified to be accurate and timely. Information is more specific and organized for a purpose and presented within a context that can gives it meaning and relevance, and which can be leads to increase in understanding and decrease in uncertainty. The value of information lies solely in its ability to affect a behavior, decision and outcome. A piece of information can be considered valueless if after receiving it, things remain unchanged. (Business dictionary.com, 2011)
The Workforce Investment Act of 1998 defines literacy as 'an individual's ability to read, write, speak in English, compute and solve problems at levels of proficiency necessary to function on the job, in the family of the individual and in society.' This is a broader view of literacy than just an individual's ability to read, the more traditional concept of literacy. As information and technology have become increasingly shaped our society [sic], the skills we need to function successfully have gone beyond reading, and literacy has come to include the skills listed in the current definition."
(The National Institute for Literacy, 2011)
1.7.3 Information Literacy
Information literacy is "ability to effectively identify, access, evaluate and make use of information in its various formats and to choose the appropriate medium of communication. It also compasses knowledge and attitudes related to the ethical and social issues surrounding information and information technology.(California Academic and Research Libraries Task Force, 1997)
1.7.4 Information literate people
Information literate people are those who have learned how to learn. They know how to learn because they know how knowledge is organized, how to find information and how to use information in such a way that others can learn from them. They are people prepared for lifelong learning, because they can always find the information needed for any task or decision at hand.
(From ACRL Presidential Committee on Information Literacy: Final Report: Association of College & Research Libraries, 1997)
Effectiveness is very similar to efficiency, but the measure is related to some enterprise objective rather than the technical quality of output. For example, one common indicator of effectiveness is related to customer satisfaction rather than output. Therefore the effectiveness measure of a business process can be indicated by the resource inputs needed to produce a level of an enterprise objective.
A further measure of effectiveness is given by:
Effectiveness = Enterprise objectives/Input Quantity"
(Darnton, G. and Darnton, M. (1997)Business Process Analysis,)
Knowledge, Skill, Attitude
According to Yuki (2002), knowledge is what a person learn through familiarity or experiences-what you know. Skill is the ability to use what you know. Attitude includes the desire to something-motivation- and the belief that you can do it-confidence.
1.8 Scope of the study
This research is focused on Information Management students in Perpustakaan Tun Abdul Razak (PTAR). They were chosen from the program IS220, IS221, IS222 and IS223. This scope is more specific to the effectiveness of information literacy among students in library UiTM Puncak Perdana.
1.9 Limitation of the study
There are several limitations that influence this study. There are as follows:
The number of respondents
The limitation of this research is that our respondents are among UiTM Puncak Perdana students and only focuses to management students only. The number of the students who were sampled for the experiment presented in the study was quite small in amount to the target population the researchers aimed to generalize. The number of user who will be quite small quantity sampled for the study about 100 users. Each course only needs 25 respondents. There are no attempt was made to conduct research among other universities students where the life culture and preferences are different from UiTM Puncak Perdana because of the times doing research and distance location.
Time constraints is one of the limitation that researcher has faced for the three months when need to finish this research. In addition, researcher also has less time to searching and find previous studies or reference materials when conducting the literature review because so many information that exist in both of printed and non-printed materials. Moreover, time constraint to get a response from the respondents because they are busy doing work and maybe reflect untrustworthy questionnaire.
Financial constraints faced by researcher in sequence to preparing this research because it needs a high cost. Researcher requires to prepared questionnaire and report which is need cost for printing and Photostat the materials. Besides that, the researcher also needs to print some of references for further reading. Hence, a lot of money is being used in order to complete this research.
Lack of experience
Lack of experience is one of limitation that faced the researcher because this is the first time researcher conduct a research. This is the new experience for researcher in order to finish the research. Moreover, researcher also has lack of knowledge and information about the subject being discussed in this research. Hence, researcher has to explore and make a lot of reference to get a good sources and appropriate information in order to produce a good report research.
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Let's start with a clear understanding of what "information literacy" means. Most definitions center on the basic communication competencies of accessing, analyzing, evaluating and communicating information.
Information literacy involves these steps:
Within those simple steps are many opportunities for students to develop discrete skills like learning to synthesize and evaluate complex thoughts and ideas. Many skills are required for progress. Teacher-librarians can help by:
Ask students to pose simple questions about topics that interest them. Once they have their questions, help them make a plan for gathering information about the topics. Lead students to the resources and assign meaningful, technology-rich methods for them to evaluate and repackage the information they learn.
The following professional resources can help you get started:
Today's students must develop information and media literacy skills in order to function in society. As teacher-librarians, we have a responsibility to use our resources to collaborate with classroom teachers to make sure that our students become both information literate and media literate. Let's take the challenge!
Parents’ Literacy and their children’s success in school essay
Undoubtedly there is a strong link between the parents’ literacy and their children’s success in school. Nowadays, a lot of leading educational researchers are concerned with the question of children’s success in school. “Why some children succeed in the teaching process, but others fail in it” is considered to be one of the most polemic and debate questions in today’s society.
Nowadays, parent education and support are seen as one of the major components of family literacy.
According to William Teale and Elizabeth Sulzby, “Home background plays a significant role in a young child’s orientation to literacy. But home background is a complex of economic, social, cultural, and even personal factors” (193).
Thus, the parents have a great impact on their children’s success, as well as education for a number of reasons, but one of the most important reasons is that they are the first teachers for their children.
In turn, Joseph Sclafani emphasized that “the influence of teachers is actually reciprocal and to some extent dependent on what your child brings to the classroom…These same teachers also form impressions based upon other information such as your child’s previous year’s grades and test scores, and his or her family background and the family’s level of involvement” (84). Another research shows that the mother’s education greatly influences the children’s learning process. Ann states that “the mother’s education if one of the most important factors influencing children’s reading levels and other school achievements…Generally, traditional research has revealed that more highly educated mothers have greater success in providing their children with the cognitive and language skills that contribute to early success in school” (1).
Admission to the school is a turning point in the life of a child. This critical moment begins a new stage in the development of a baby: he will try to master the different forms of activities that are not always similar to the previous ones, to develop a new style of relationships with the peers and adults, etc. Success in school depends largely on the quality of skills and knowledge generated in the preschool years, the level of the development of his cognitive interests and cognitive activity. Therefore, the parents should be literate and educated to help their children in succeeding in different school subjects.
The success of children’s teaching in school is not only connected with the presence of a certain amount of knowledge generated in the preschool years. The schooling presents the basic requirements to the mental activity. In connection with this, the level of development of intelligence is one of the important factors in children’s education in schools.
What is more, it is impossible to overstate the importance of children’s early literacy development. Their success in school and later in life largely depend on the abilities to write and read. This is a well-known fact that the early childhood years are very important in children’s literacy development. That is why the parents should make all the possible efforts to help their children in obtaining literacy skills and knowledge. The education and literacy skills that the children obtain largely depend on the education and literacy skills that their parents obtained that they were kids.
Considering the family education and literacy as focused and manageable processes, we make sure that a purposeful organization of influence on a child, directed by a great pedagogical knowledge, is essential. As it was mentioned above, the guarantee of children’s success in school is the parental literacy.
Thus, it is very important to develop the parent literacy programs, which will be aimed at providing the fathers and mothers with a certain minimum of knowledge, helping them in self-organization and formation of educational skills and knowledge. The majorities of young parents feel insecure in the role of educators of their children and often see themselves as the poor teachers. The uncertainty of adults negatively affects the establishment of the child’s personality, causing in his behavior imbalance, anxiety, desire to control the behavior of parents, hinders normal relations in the family. Very often parents do not realize the full range of possible interventions for the child.
The reasons are different: some families do not understand why they need to educate their children; others do not know how to do it, etc. One of the main areas of pre-school education institutions is to educate the parents to be literate and educated. The pedagogical education of parents should be directed to their personal development, giving them the opportunity to succeed in raising a family, getting the joy of communicating with their children.
Increasing parents’ educational and literacy culture is implemented through various collective and individual forms of work. The collective forms of work include the lectures, discussions, debates, conferences, etc. The individual forms of increasing parents’ educational culture include the individual consultations and discussions. As it was stated above, the parents should promote their children’s literacy. Such parent literacy and education programs are aimed at helping the parents in training their children.
In the process of analyzing situations the teacher corrects the parents’ answers, indicates various problems, and offers solutions to these pedagogical situations encountered in the practice of family education. At the same time the teacher relies on the reasoning of parents which reveal a teaching literacy in the conversation, share their experience in the education of their children, talk about the impact of measures on a child in similar situations.
Taking this information into account, it can be said that the family literacy programs can be viewed as an instructive way to assist their children become successful and advanced in school while their parents improve the literacy skills and knowledge. Parent education and literacy programs are developed in order to teach the parents how to develop and perfect their skills and knowledge in becoming the good teachers for their children, and to teach the parents how to become the full participants in education and training of their children. In connection with this fact, the parents and teachers should closely work together and develop the children’s literacy skills and knowledge. Moreover, it should be a close connection between the home literacy practice, as well as the school ones. The parents and correctness of their speech play an important role in developing their children’s literacy skills. The foundation of child’s literacy is laid with the development of his speech.
The family is the most important area of determining the development of the child in the preschool years. The establishment of the nature of the child, the formation of his relationship to others, the first communication skills occurs in the family. The family provides the satisfaction of essential needs of a small child – the need for recognition, love and emotional security. The importance of family education is that it is carried out continuously since birth, and is based on a close emotional contact between the parents and their children. Too many parents are concerned about the education of their children, but are indifferent to their personal education. Increasing the level of parents’ education, educational growth of their culture, has a positive effect on the character of children’s education.
Taking the above-mentioned information into consideration, it is possible to conclude that literacy is not something that can be transferred by inheritance, with which you can either be born or not. Literacy as the ability to read and write is considered to be one of the most necessary skills and it is important to work very hard in order to acquire this skill. The educated and literate parents are better in supporting their children’s learning process in school. The children of more educated parents are much better in learning the educational materials than the children of less literate parents.
In addition to this, it is necessary to add that the parents’ education has a significant impact on their children’s success in school. The parents can compensate for the lack of education, creating a “favorable learning environment” at home. It is very important to spend more time with their children – to play, read, learn songs and poems. The parents, who wish their child to reach certain heights, just have to realize that their relationship with the child is directly proportional to his intellectual development. Success in addressing this complex and important task, as well as the successful study of the child in primary school largely depends on a well-organized succession between parents and schools.